Clustering consumers and cluster-specific behavioural models
- Creator: De Vries, Natalie J. , Carlson, Jamie , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
A data-driven approach to reverse engineering customer engagement models: towards functional constructs
- Creator: de Vries, Natalie Jane , Carlson, Jamie , Moscato, Pablo
- Resource Type: journal article
- Date: 2014